For fractionals, consultants, experts and coaches
They admire you. They just don't hire you.
The meeting goes well. You give them real thinking, the kind most people charge for, and they lean in. Then comes the line you have heard too many times. This was great, we would love to work with you, but it will have to wait until next quarter. Nothing went wrong. You just landed as a nice-to-have.
We know how to break that cycle. You go from admired to a must-have investment, and must-haves do not wait for next quarter.
Admired → Must-have
Not ready to talk about a mastermind yet?Real results from clients
2 clients landed within 24 hours
150% sales increase in 6 months
Close rate from under 10% to over 80%
The advice you keep getting
The advice was written for salespeople.
Nearly every piece of sales advice you have been given was built by salespeople, for salespeople. It assumes selling is persuasion and pressure. That is not how experts work, and it undercuts the trust your expertise already earned.
Do more activity.
Post every day, contact more prospects and book more calls. This takes time away from paid client work.
Use these sales tactics.
These tactics were designed for sales teams. They often feel wrong when you are selling your own expertise, so you avoid using them.
Buy a sales system.
The system was designed for a different business, market and budget. It may not work for yours.
You do not have to sound like a salesperson to sell well. You can sell as an advisor, and that works better for experts.
The actual problem
One system, three stages. Find the stage where you are stuck.
Each stage addresses a different sales problem.
POSITIONING → OFFER → SALES PROCESS
Stage 1 · Positioning
Decisive Edge
The problem is your positioning
Buyers cannot see why they should pick you.
Working as a generalist who helps any small business is one of the biggest reasons experts cannot charge what they are worth. Buyers compare you on price instead.
I need help here →Stage 2 · Offer
Mafia Offer
The problem is your offer
Your offer asks the buyer to take too much risk.
They are interested but do not sign. You add more work or lower the price to close the deal.
I need help here →Stage 3 · Sales process
Sales Execution
The problem is your sales process
You are not finding or winning enough of the right work.
You are doing a lot of activity and nothing is happening. Or you do not know where to start finding prospects and referrals. Or your sales skills are fine and you want a plan you will follow.
I need help here →Why this, why now
Staying stuck costs you money, deals and time.
Stay stuck long enough and it costs you the business, and you end up back in a W-2 job.
Decisive Edge · Stage 1
Deals you discount to win.
Discount 20% on three engagements a year and you give away a five-figure sum. You discount because the buyer cannot tell you apart from the other people they are talking to.
Mafia Offer · Stage 2
Work you did not want.
When saying yes feels risky to a buyer, you take whatever does close. You end up spending most of the week on work you left to stop doing.
Sales Execution · Stage 3
Deals that stall.
Stalled deals cost more than lost ones. You keep following up and keep forecasting revenue that never arrives.
The Mastermind covers all three stages in order: positioning with Decisive Edge, your offer with Mafia Offer and your sales process with Sales Execution.
Before you decide
Is this another course?
No. We complete each diagnostic, workbook, offer document and sales guide with you during the sessions. You leave with the finished document, not notes.
How much time does it take?
Three 1:1 sessions, then 16 group sessions over 20 weeks.
What if I miss a week?
You have 20 weeks to complete 16 group sessions, so missing a week does not cost you a session.
Do you help me actually sell?
Yes. We sell alongside you. Bring prospects, referral partners and live deals and we work through them with you.
Who else is in the room?
Other experts working the same system at the same time. They review your positioning, your offer and your deals.
What if it is not working?
Your growth scorecard is reviewed every session and measured again at 30, 60 and 90 days. If the numbers are not moving, you will know early.
The Mastermind · $6,749
All three stages, in order, with other experts like you.
- Length
- 16 group sessions over 20 weeks, so missing a week does not cost you a session.
- 1:1 sessions
- Three 1:1 sessions up front, one for each stage: Decisive Edge, Mafia Offer and Sales Execution.
- We sell alongside you
- Bring referral partners, prospects and live deals to the table. We work through them with you: getting referrals, getting meetings set and moving deals to a close.
- What you leave with
- A diagnostic, a workbook, an offer document and a sales guide. We complete each one with you during the session.
- The room
- Other experts working the same system at the same time. They review your positioning, your offer and your live deals.
- Community
- A weekly mastermind community after you complete your positioning work. You can use it for as long as you want.
- How you track progress
- A growth scorecard, reviewed in every session and measured again at 30, 60 and 90 days.
- Price
- $6,749, one-time payment. Anything you already spent on a course or coached session comes off that price.
- After the mastermind
- Keep going in the accountability group, $1,250 a month.
What the call is
A conversation about your business. Not a pitch.
We work out which of the three stages is stopping you.
If the mastermind is not right for you, we will say so on the call.
No deck and no pressure.